Natalie Cohen Goldfrid: A Marketing Maestro with Global Insight

Originating from Santiago, Chile’s bustling metropolitan hub, Natalie Cohen Goldfrid has built an illustrious career in the world of marketing, with a notable emphasis on channel strategies and consumer outreach. With her affiliation to the globally recognized conglomerate, 3M, she’s held pivotal roles that showcase her adaptability and expertise across various sectors. From serving as the Channel Marketing Coordinator for the Consumer Group to leading marketing initiatives for the Abrasives and Automotive sectors in the Industrial Group, Natalie’s diverse experience epitomizes a blend of strategic foresight and on-ground execution.

Topics for Discussion:

Evolution of Social Media Platforms:

Overview of the evolution from basic social networking sites to powerful marketing platforms.
Insights into how businesses can adapt to the changing landscape and anticipate future trends.
Consumer Behavior in the Digital Age:

Exploration of how social media has changed the way consumers interact with brands.
Discussion on the importance of authentic engagement and creating personalized experiences for the target audience.

Data-Driven Decision Making:

The importance of analytics and metrics in guiding a brand’s social media strategy.
Real-world examples from Natalie’s tenure at 3M showcasing the impact of data-driven strategies.

Integrated Marketing on Social Media:

Addressing the need to incorporate social media into an overarching marketing strategy, ensuring consistency across platforms.
Tips on how to effectively integrate social media campaigns with other marketing efforts, such as online advertising and traditional marketing.

Join us in welcoming Natalie Cohen Goldfrid!